A Quick Look at the Psychology of Luxury Travel
It's a known fact that people travel for all sorts of reasons: leisure, business, pleasure, emergencies, to escape circumstances. You name it, people have probably traveled for it. The world is really no longer as big as it used to be.
Funnily enough, this is something the luxury travel industry has known for a long time. Affluence allows for greater freedoms - at least in this regard - than relative poverty.
Let me put it this way: if you're flat broke or you're just scraping to get by, you're not going to travel much, if at all. You might save up for months - years in extreme cases - to afford a slice of the dream vacation you want. You have to compromise on accommodation and hunt down packaged deals to get to where you really want to go. Put plainly, it's limited, and it sucks.
Not so for the richer among us.
"Would you like to go to the Bahamas this winter, darling?"
"Actually, I'd rather go to the Moon."
"I'll have Alfred make a call."
We've all imagined how the ultra-rich have conversations like that, not just about travel but about most things. Let's be fair, however, it doesn't matter how much money you have, we're all still human and such conversations might really only happen in Hollywood.
Having money helps. We all know that. It means you're not saving up for months to go to the Bahamas, or the Caribbean, or wherever you want. It might take a little shifting of funds, but for the most part we all understand that the affluent spend money differently. Not having to count pennies helps, but so does knowing that when you book with a more expensive booking agent you're going to receive the best customer service and access to the best of the best in destinations and vacation rentals.
For most of us, using sites like Booking.com and AirBnB is enough, but if you're looking for something more high end, what do you do? Enter the luxury vacation rental industry. With sites like Luxvacation.com and LuxuryRetreats.com as examples, it's clear that it's no longer just about the properties available.
It's about the service. It's about the available amenities and facilities. Try finding a place with tennis court, butler and chef on a site like AirBnB! Tricky! Not so much with the luxury sites, but then, that's what they're all about: they're not about competing with the mass market, they're providing something completely different.
That's not to take away from regular booking sites, they are vital to the growth of the tourism industry, but for that special slice of luxury, there's a call for specialized booking sites. But let's face it: if you've got money, you're going to spend it. That's the way it should be, why would anyone in their right mind squish themselves into a tiny hotel room when they could afford a comfortable villa? Or even better, why wouldn't you fly business or even first class if you could help it? It's the little things in life that matter so you've got to enjoy them to the fullest!